Are you an online instructor who wants to learn the best ways to market and sell your course in 2022? If so, you're in luck! In this blog post, we will discuss 10 of the best strategies that you can use to increase sales and revenue for your online course. Keep reading to learn more!
Strategy #01: Create Compelling Sales Copy
One of the most important things that you can do to market your online course is to create compelling sales copy. This means writing content that inspires potential students to enroll in your course. Be sure to focus on the benefits of taking your course, and make it clear how your instruction will help students achieve their goals. Remember, students don't buy courses, they buy transformation so your course sales page should clearly mention how it will transform their lives. On Teachshack, our course landing page is already lucrative to prospective learners and with the right description, you will be able to significantly increase your conversions.
Strategy #02: Use Social Media to Promote Your Course
Another great way to market your online course is to use social media platforms to promote it. This includes things like creating Facebook ads, tweeting about your course, and including links on LinkedIn. By using social media, you can reach a large audience of potential students who may be interested in taking your course.
Strategy #03: Post your Course on Multiple Platforms
Having a strong internet presence by showcasing yourself as a subject matter expert on multiple platforms really help you build a brand. Use free platforms like Teachshack to host your courses and consultations in addition to the original platform used for your course creation and it'll help your Google SEO and branding. For example, a good restaurant has positive reviews on Yelp, Google and Doordash and wherever a customer finds them, they'll try them and share with others. The same applies to you as an instructor. If a student finds your courses on multiple platforms with positive reviews, they'll be more likely to enroll in them and share the word with others.
Strategy #04: Host a Free Webinar
One of the best ways to promote your online course is to host a free webinar. This gives potential students the opportunity to learn more about your course, and it also allows you to sell them on the benefits of taking your course. Be sure to focus on the benefits of taking your course, and make it clear how your instruction will help students achieve their goals. On Teachshack, we have created a beautiful webinar sales page which can be shared with your network to attract a lot of sign ups.
Strategy #05: Use Email Marketing
Email marketing is another great way to promote your online course. This involves sending emails to potential students about your course, and it can be a great way to reach a large audience. Be sure to focus on the benefits of taking your course, and make it clear how your instruction will help students achieve their goals.
Strategy #06: Create a Video Trailer for Your Course
Another great way to promote your online course is by creating a video trailer. This gives potential students an idea of what they can expect from your course, and it also allows you to sell them on the benefits of taking your course. A high quality trailer will help you to attract more students to your course. You can then post that trailer on video platforms like Youtube, Tiktok and Instagram and attract prospective learners.
Strategy #07: Host a Contest or Giveaway
Another great way to promote your online course is by hosting a contest or giveaway. This gives potential students the opportunity to enter and win something of value, such as a free course enrollment or a gift card. By doing this, you can increase the number of students who enroll in your course.
Strategy #08: Create an Affiliate Program for Your Course
Another great way to market your online course is by creating an affiliate program. This allows people to promote your course in exchange for a commission on any sales that they generate. By doing this, you can reach a large audience of potential students who may be interested in taking your course. On Teachshack, we're building an affiliate system so that you'll be able to invite influencers and others to sell your course for a commission. Until that feature is live, you can create a database of people who can help you sell and can become your affiliates.
Strategy #09: Write Guest Posts and Make Guest Appearances
Another great way to market your online course is by writing guest posts about it. This involves writing articles that discuss the benefits of taking your course, and it can be a great way to reach a large audience. You can also reach out to video and Podcast creators in the industry and appear on their channel in exchange for marketing your course. This works as a win-win situation for both of you.
Strategy #10: Give a Discount for Early Enrollment
One strategy that you can use to increase sales for your online course is to offer a discount for early enrollment. This encourages students to enroll in your course sooner, rather than later. By doing this, you can increase the number of students who enroll in your course and collective reviews. The higher 5 star reviews then add to your marketability and your course can then sold for a higher price.
Now that you know 10 best strategies for marketing your online course, it’s time to implement what you’ve learned. But remember, it takes time to implement and test each of the marketing tactics listed above.
Instead of trying to implement them all at once, commit to implementing a few of them and measuring the results before implementing more. Figure out which ones work best for your course topic and target audience, then focus on those.